StumbleUpon topples Facebook as top U.S. source of social referrals.
StumbleUpon overtakes Facebook as top social-traffic source
StumbleUpon has toppled Facebook as the top U.S. source of social referrals, according to data from StatCounter. The social service last overtook Facebook in February before swiftly falling back; this time, however, StumbleUpon’s surge coincides with a reported slowdown in Facebook user numbers. “Clearly, something about StumbleUpon’s strategy is working very well,” writes Colleen Taylor. GigaOm (7/5)
For months, Facebook has been the biggest social media site that drives web traffic in the United States. Those days are over– for the moment, at least.
Web discovery engine StumbleUpon is now the biggest traffic driver among social media websites in the US, according to global web analytics service StatCounter. The company unseated Facebook at the top during June 2011, according to the latest StatCounter social media data. StatCounter tracks hits to over 3 million websites, and its social media data is gathered by analyzing every hit referred by a social media site.
Read More: StumbleUpon sends more traffic to US websites than Facebook GigaOm (7/5)
