Google+ Fuses, Transforms Social Networking and Search
How Google+ could fuse social and search
Google+ could have big implications for social and search marketers, writes Dave Williams. Google’s ability to span search and social could usher in a new era of social search marketing, with data-rich targeting processes enabling ads to be ever-more attuned to users’ needs. “Google is already collecting data on search queries. … Thanks to Google+, it will soon also know what you do, who you are, and who you know,” Williams writes. Advertising Age (7/21)
- What you want vs. what you like
- Engagement and ROI
- Keys to success
Google+ is gaining users faster than any social network ever before. After many stumbles, Google has finally built a social network that delivers value to consumers. That makes Google+ a bigger competitor to Facebook than anything we’ve seen.
Google+ integrates across all of Google’s products to make sharing easier and more relevant, but also to add value to Google search. If Google can incorporate data from the social graph to deliver more relevant results, it will have a product competitive with Bing’s Facebook integration . This is of critical importance in order for Google to maintain search market share and growth by improving relevancy and personalization of search results vs. the aggressive challenger Bing.
Read More: How Google+ Will Transform Search and Search Marketing http://adage.com/article/digitalnext/google-transform-search-search-marketing/228835/
