Twitter’s own link shortening service.
Twitter adds a built-in URL-shortening service
Twitter Now Automatically Shortens Links
Twitter has announced the launch of a built-in URL shortener that will reduce the length of all tweeted links to 19 characters but still will allow users’ followers to see where the links will send them. The t.co-based service will not provide users with analytics about their links, but that probably offers little consolation for developers of third-party URL shorteners, Alexia Tsotsis writes.
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